http://www.youtube.com/watch?v=1G4isv_Fylg
The music video for this dong is very strange and is used for
comedic purposes. They are using a person dressed up as an animal that escapes
from the zoo and goes off into the wild. The story to this song is still
significant but there are a lot of things that are happen and the whole video
revolves around the progression of this animal getting to paradise. It is a
very interesting video and a lot of it has a lower effect on it so that the
pace isn't too fast and so that the audience can keep up with it.
The lighting of this music video is very bright because of
the sunshine that beams onto most of the shots. It helps the audience visualize paradise and gives them a clearer look on all the scenes that are taking place. The camera work in this video is very standard and a lot of the shots vary on
what the character of this video doing. The shots are sometimes slowed down and
it is all focusing on what the characters next stage of escape is. A lot of the
shots are eye line matches. This means that whatever the character is looking
at, the camera will then cut away to the object or place that their eyes are focusing
on.
The performance of this video is quite unique because the
main singer is dressed up as an elephant and he is escaping from the zoo to
join the rest of his friends in “paradise”. There is some hints of them all
performing as a group but they are all dressed as elephants and they are either
in a field or on a massive stage. They only perform towards the end of the
video and it is all still with their costumes on so you can kind of tell who is
who because of the instruments they are holding but it does require some thinking
for the audience.
The costumes are peculiar in this because of the elephant costumes
but that is about all that stand out from this video costume wise. On the way through
this video
The location of this starts off in a public zoo and he slowly
progresses through streets and an airport and then finally onto the road and
final location. There is also the location of the stage at the end where they
are all performing. There is a really good range of places where they filmed
this video and it definitely keeps the audience interested and eyes fixed to
see where the character ends up next. This is one of the reasons why it is
really important to have a story in your music video, so that it gives the
audience more of a reason to watch and listen to it.
There are not really any specific representations here apart
from maybe animals wanting to be free. Other that there are no specific or key
people that we can look at because of the whole abstract approach that they
took to making this video. One part of this music video that I likes was the
chorus kicked in towards the end, this was when the character was re-joined
with his group and started dancing etc.
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