Friday, 12 July 2013

Analyisis of music video (Jack Bugg - Lighting Bolt)

http://www.youtube.com/watch?v=fY0oPg1h8fQ

There is no significant story to this music video; it is just different shots of a city and the performer. I don’t know if there is any relation between the shots of this music video and the lyrics of the song, but if there are they are not that noticeable to an audience. The shots that are in the music video consist of lots of different landmarks filled with people. Nothing to exiting for the audience and it is just a simple and low budgeted music video which would be perfect for us.

The lighting of this film is yet again quite natural, but in some of the shots they use the black and white effect and also make the shot look like it was taken from an old camera. I think that they did this to tie in with the genre of the music. It is a very good idea and really does complete the effect on such low budgeted makings. The camera tends to have quite a shake to it no matter where it is being filmed it is always on the move. A lot of the shots that are taken for this video are establishing shots to show the audience where it is being filmed. Also when the camera is focused on Jake it tends to be quite medium shot so that the audience can get a good look at him and also view where he is.

Most of this video is the artist performing in different locations and scenes. They did not really have the idea for a story to go with this song because the lyrics are not really relatable to any kind of plot that could be created. The location of this film is in a specific city and there are some shots of signs that can give away where it is being filmed. Most of the shots are showing a lot of different places in this city, some have the performer in and some don’t. Either way there is nothing that doesn't have a city shot in or something from that specific location.

The costume of Jake in this is simply his day to day clothes by the looks of things. He probable wanted to do this because he is very young and he didn't really want to symbolise anything but himself on the screen. I think that this is very good because it really does shoe how young the performer is and it is quite inspiring. The main prop on this video is his guitar that he uses. He plays this instrument himself whilst he sings and I think that he wanted to publicise this because it is quite a talent. Apart from this there is not really any other significant props of costume that contributes towards the success of this music video.


The location of this film doesn't seem to be relevant to the song in anyway but it still provides an interesting view for the audience. The video is set in a crowded city which has some known landmarks. There are clues throughout the video that hint about what city it is. All of the camera work is focused on this city and is portrayed in different camera styles and effects which make it a bit more interesting to look at.





The representation of Jake's age is very important in this music video because it shows that he is very young but the fact that he can do what he wants and make a career out of this is very important for the audience to know because it is a very inspiring representation. 

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